Kevin Smith Is Launching a ‘Jay and Silent Bob’ Weed Brand

Updated 29 April, 2019. Life imitates art, as the saying goes. And for the iconic stoner film duo Jay & Silent Bob, played by Jason Mewes and the now-vegan filmmaker Kevin Smith, the on-screen pot sellers are now (legally) selling a line of cannabis products off-screen as a growing number of states legalize recreational marijuana.

“Jay and Silent Bob are selling weed in real life!” Smith wrote in an Instagram post last year. “This January Jay and Silent Bob’s Private Stash debuts in every weed-legal state and every weed-legal store they can lean against.”

The Jay & Silent Bob Private Stash website is now live for licensed cannabis dispensaries to order from.

The deal is in a partnership with cannabis producer Chemesis, which will personify the film characters’ strains with high-quality cannabis. “The green is spectacular,” Smith noted.

“We’ve been looking to partner with people who have a lot of leverage and are very prominent in the cannabis community,” Ranbir Kalan, from Chemesis’ Investor Relations told the Daily Hive. “He’s a great filmmaker, he comes with a great legacy behind him, so this partnership brings great credibility in being a high-quality supplier of cannabis products.

“We didn’t see a downside to it.”

Smith, who suffered a massive heart attack at the beginning of 2018, is set to release the next installment of the duo’s film series, “Jay & Silent Bob Reboot,” this year.

The wall-leaning characters debuted in Smith’s first film, the 1994 classic, “Clerks.” The drug dealing duo appeared in subsequent Smith films, including their own feature, 2001’s “Jay & Silent Bob Strike Back.”

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