Alpha Foods joins LIVEKINDLY Collective’s Growing Family of Plant Based Brands

Innovative plant-based food brand, Alpha, is on track to become even more sustainable and widespread, thanks to their recent acquisition by LIVEKINDLY Collective.

3rd August 2023 – LIVEKINDLY Collective, the fastest-growing group of plant-based food brands, has just announced its acquisition of Alpha Foods, known for their convenient and delicious meat-free burritos, nuggets, pizzas, burgers and more. This strategic partnership marks a significant milestone in the ever-growing plant-based market, promising a positive impact on both plant-hungry consumers and the global shift towards more sustainable food choices.

By leveraging Alpha’s strong brand presence and LIVEKINDLY Collective’s impressive track-record of sustainably growing food brands, consumers will gain easier access to a diverse array of frozen and ready-to-eat plant-based alternatives. Expect exciting expansions to Alpha’s product range and current familiar favorites to be well-stocked with competitive pricing at all major U.S. grocery retailers.

“In the U.S., Alpha is one of the fastest growing brands in the plant-based frozen food category. The strategic acquisition of Alpha’s assets will allow us to significantly increase our U.S. presence and bring innovative, delicious products to consumers in the U.S. under the Alpha brand,” says LIVEKINDLY Collective CEO David Knopf.

LIVEKINDLY Collective, known for its portfolio of leading plant-based brands, including The Fry Family Food Co., LikeMeat, and Oumph!, is now poised to strengthen its market presence even further with the addition of Alpha. As the demand for sustainable food options continues to soar, the collaboration between LIVEKINDLY Collective and Alpha will pave the way for a more inclusive, compassionate, and environmentally responsible future.

Alpha Co-founder and Chief Innovation Officer, Loren Wallis, says, “Joining LKC will enable Alpha to grow sustainably while propelling innovation in a category that is often accused of creating a plethora of plant-based versions of ubiquitous products like patties and nuggets.” Cole Orobetz, CEO and Co-founder of Alpha Foods, explains, “We are thrilled to be joining the Collective of strong plant-based brands with products in global markets, which will no doubt have a positive impact on our U.S. business. This acquisition furthers Alpha’s mission to provide extraordinarily delicious products to the broadest possible audience.”

Alpha products are available nationwide in the U.S. at 11,000 retail stores and also distributed throughout universities and military facilities. To find Alpha at a store near you, visit