Canada Goose is officially fur-free.
The Candian outerwear giant has long used wild coyote fur to trim its signature parka hoods. But last year, things started to change. The company took a step in the right direction when it pledged to no longer use virgin fur. Instead, Canada Goose promised to use only recycled fur reclaimed from its old coats by 2022.
Now, a new statement from Canada Goose confirms it will go completely fur-free.
A post on Twitter reads: “As a brand driven by our purpose, we are committing to a future without fur.” The post added that the purchase of all fur will end this year, and manufacturing with fur will end in 2022.
According to Dani Reiss, the brand’s president and CEO, the move to fur-free intends to “accelerate the sustainable evolution” of Canada Goose’s designs.
“Our focus has always been on making products that deliver exceptional quality, protection from the elements, and perform the way consumers need them to; this decision transforms how we will continue to do just that,” he said. “We continue to expand – across geographies and climates – launching new categories and products designed with intention, purpose, and functionality.”
Canada Goose Joins Fur-Free Fashion
Canada Goose’s decision is a sign of the times. The fur industry is not only battling against farming bans, but also major brand policy changes. Gucci, Versace, Valentino, Adidas, and Alexander McQueen are among the companies that have banned fur in recent years.
Earlier this month, Israel’s government passed a ban on the sale of fur. In November, Hungary banned mink and fox fur farming. And more recently, Estonia became the 14th European country, and the first Baltic state, to ban the practice.
Animal protection organization Humane Society International (HSI) has been campaigning to end the fur trade for some time. Executive director of HSI UK Claire Bass praised Canada Goose’s ban, calling it a “momentous step in the demise of cruel fur fashion.”
She said: “For years, Canada Goose’s trademark parka jackets with coyote fur trim have been synonymous with fur cruelty but their announcement today is another major blow to the global fur trade, a dying industry on its knees from the punches of so many top designers and retailers walking away from the PR-nightmare of fur.”