Geltor’s Vegan Collagen Wins Innovation Category at CEW Beauty Awards

Vegan biotechnology company, Geltor (formerly Gelzen), has received a prestigious award for its innovative animal-free collagen product; the product is called N-Collage.

Geltor topped the Innovation category at the Cosmetic Executive Women (CEW), which just awarded companies from 47 countries at its 24th annual Beauty Awards, designed to highlight innovation and creativity within the cosmetics industry.

Geltor celebrated the occasion on its Facebook page. “And the winner is…Geltor! Today we were named the winner of the 2018 CEW Beauty “Innovation of the Year” Award. The CEW Beauty Awards are the industry’s highest honor and have elevated the most innovative products for more than 20 years. Geltor was selected as the winner from a group of 6 semi-finalists, including BASF Corp, Clariant, and Stepan Company,” wrote the company.

“Soojin Choung, Geltor’s Director of Cosmetics & Personal Care, accepted the Innovation of the Year award at the New York Hilton Midtown in front of more than 1,200 beauty industry executives. Geltor will be featured in The New York Times Sunday Styles Section on May 27 as a CEW Beauty Award winner,” continued Geltor.

N-Collage is described by CEW as the first ever animal-free, high-performance collagen for cosmetics. Geltor achieves its product by programming microbes that then produce collagen. This collagen can then undergo a fermentation process to turn it into gelatin for food products or be left as-is. It was created by scientists at Princeton University using synthetic biology, materials sciences, and computer technology. The revolutionary product is said to offer an elastin-boosting effect and protect one’s keratinocytes (cells in the outermost layer of the skin) from UVB rays using vegan, kosher, halal, and sustainable ingredients.

The vegan beauty market is growing rapidly but conventional collagen – found in everything from hair and skin products to moisturizers – is a protein produced only by animals. Therefore, people looking to purchase vegan collagen products are best to look down the produce aisle than the cosmetics section for vitamin C rich fruits and vegetables, which help to boost collagen production. However, Geltor’s recognition for its revolutionary animal-free collagen is set to help facilitate the cosmetic industry’s ethical future and consequent shift away from animal products.

Other vegan products received awards at the event. The vegan and cruelty-free company, Pacifica Beauty, won the Women’s Scent Mass category for its Aromatherapy Hardcore Happy roll-on perfume. Also, Sakara Life won the Nutricosmetic Product category for its collagen-production-boosting vegan Beauty Chocolates.

Image Credit: PRNewsfoto/Cosmetic Executive Women