Ginsters' new vegan pasty replaces its vegetarian version in supermarkets
News Editor, LIVEKINDLY | New York City | Contactable via: kat@livekindly.co

The UK’s best-selling pasty maker Ginsters has launched a new vegan pasty.

The pasty giant is replacing its vegetarian Moroccan Vegetable Pasty with a new vegan recipe developed by Cornish Michelin-star chef Chris Eden. The dairy-free pasty is filled with a savory blend of butternut squash, chickpeas, and roasted red peppers with harissa, apricots, dates, and chermoula paste, a spice blend consisting of cumin, paprika, and cayenne pepper. This marks the first time that Ginsters has launched a vegan pasty.

“We were delighted by the popularity of our Moroccan Vegetable Pasty, which won a Gold Award at this year’s British Pie Awards,” Ginsters managing director Kieran Hemsworth told Vegan Food & Living. “We’re really excited to be able to update our recipe into a vegan-friendly edition, whilst maintaining that incredible flavour. Within our range of products, we aim to provide options to suit everyone’s taste preferences.”

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Ginsters Moroccan Vegetable Pasty goes vegan | image/Ginsters

Vegan Pasties in the UK

The Cornwall-based company isn’t alone in offering vegan pasties to the UK. While Ginsters vegan pasty is stuffed with spiced vegetables, The Cornish Vegan Pasty Company specializes fillings featuring potatoes and seitan, a plant-based meat made from wheat protein.

“I started the company in 2016 when I realised there wasn’t much out there for vegans apart from a bland trio of veg,” said owner Sam Grady “Most pasty companies have upped their game when it comes to a vegan offering since then but we’re the only one rivaling the traditional pasty for flavour.”

Not only is it popular in Cornwall, but also the family-owned company receives orders from as far away as Scotland and Wales. Demand for vegan food is on the rise across the UK, which launched more plant-based food products than any other nation last year, according to global data firm Mintel. A reported 34 percent of UK residents are consciously eating less meat, driven by reasons related to health and sustainability. Mintel also noted that consumers are “more willing than ever to expand their comfort zones” and “push themselves to the limit with new experiences.”

The updated vegan recipe will be available later this month at grocery stores across the nation, including Tesco, Asda, and Morrisons, starting May 20.


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Ginsters Just Launched a Cornish Vegan Pasty
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Ginsters Just Launched a Cornish Vegan Pasty
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The UK's biggest pasty-maker Ginsters just launched an award-winning vegan pasty; the dairy-free pastry will be available in Tesco, Asda, and Morrisons.
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