Goodfella’s Launches New Vegan Cheese Pizza at Tesco

Popular frozen pizza brand Goodfella’s has launched a new spicy vegan cheesy pizza.

The new product is the second vegan offering from the company, which launched its first-ever plant-based cheese-less falafel pizza last year.

The new Spicy Vegetable Salsa option is thin-crusted and topped with peppers, black beans, red onions, and sweetcorn. As the name suggests, it also features a drizzle of spicy salsa.

The new product comes complete with dairy-free cheese by plant-based food brand VBites, which is owned by vegan entrepreneur Heather Mills.

According to Goodfella’s, the new option — which will be available from Tesco and Sainsbury’s — is the result of rising consumer demand for more meat and dairy-free products in the UK.

“We have partnered with VBites on the vegan cheese, and we are very pleased by the final result,” brand manager Alex Brown told Vegan Food & Living“We knew that our next vegan extension needed to have vegan cheese on it, to ensure we were appealing to the ever-growing vegan shopper.”

He added, “however, we also wanted to add spice and exciting ingredients onto this product, which we hope we have achieved.”

New cheesy vegan pizza options are popping up frequently, as conscious consumers look to indulge in their favorite treat without encountering the health, environmental, and ethical consequences of eating animal products. According to a recent study by Sainsbury’s, 91 percent of Brits now identify as flexitarian.

Last year, Waitrose added four own-brand vegan pizzas to its shelves, and in December, Iceland launched its own range of “No Cheese” pizzas. As of the last few months, Morrisons, Asda, and Sainsbury’s have also begun offering their own vegan pizza options.

It’s not just supermarkets cashing in on Britains appetite for plant-based pizza. Delivery chain Papa John’s finally caved into consumer demand in January, adding three vegan pizzas and marmite scrolls to its menu. Pizza Hut also recently launched a three-course vegan menu and made its Veganuary offering — a jackfruit-topped pizza — a permanent option.

Even popular affordable pub chain Wetherspoons has joined in with the trend, quietly adding a vegan-friendly vegetable low-calorie pizza to its ordering app last autumn.