Häagen-Dazs just launched the vegan milkshakes of summer 2019 …but the catch is, you need to be in Portugal to try one.
The Nestlé-owned ice cream giant added two new summery milkshakes to the menu of its scoop shops in Portugal, local news source Lifestyle ao Minuto reports. Called the Coconut Cooler, the dairy-free frozen treat mixes a creamy coconut milk base with either mango or raspberry for a swirled look, echoing Instagram-bait Starbucks drinks like the Tie-Dye Frappuccino.
The Coconut Cooler is joined by two additional new vegan drinks: a Sorbet Iced Tea that comes in two flavors, Lemon & Mint and Raspberry & Peach.
Häagen-Dazs’ Vegan Options
Häagen-Dazs first entered the nondairy ice cream market in July 2017 when it launched four flavors exclusively at Target. The company said that the release was a result of consumer demand. The Nestlé-owned brand soon added to its vegan ice cream lineup with additional flavors, including chocolate-coated ice cream bars, an amaretto-infused cherry almond, and a chocolate and vanilla cookies and cream swirl.
Earlier this year, Häagen-Dazs collaborated with TerraCycle, a global leader in recycling hard-to-recycle materials line ice cream cartons, to release reusable, refillable pints through a sustainability new program called Loop. A special feature of the packaging ensures that the vegan ice cream at the top melts faster than the bottom. Customers looking to further reduce their carbon footprint were able to order the brand’s vegan ice cream through Loop.
The Vegan Ice Cream Market
The vegan ice cream is on the rise, according to a recent report from Square, the company best known for its white card readers in shops. Between 2015 and 2018, sales of dairy-free ice cream climbed 220 percent and will likely continue to grow, Good Morning America reports.
Mainstream ice cream brands such as Breyers, Ben & Jerry’s, Magnum, and emerging cult favorites like Halo Top have also jumped on the dairy-free trend. On the retail side, Kroger, Target, Trader Joe’s, and Whole Foods Market have all launched private label vegan ice cream.
Häagen-Dazs’ new Coconut Cooler milkshakes are currently available in Portugal for the summer.