American fast-food chain Hardee’s is the latest to tap into the growing demand for vegan food. Hardee’s will soon add the plant-based Beyond Burger and Beyond Sausage to its menu.
The typically meat-heavy restaurant chain — which has 1,841 restaurants in the U.S. — is testing out plant-based meats in two of its largest markets this fall. Hardee’s will serve up the Beyond Thickburger and Beyond Sausages on a Hardee’s biscuit.
The burgers and sausages are made with recipes unique to Hardee’s; they are not available anywhere else, Bloomberg reports.
Hardee’s is owned by CKE Restaurants, which also owns Carl’s Jr.
Carl’s Jr. has 1,112 locations in the U.S., making it one of Beyond Meat’s first major restaurant partnerships. Earlier this year, the restaurant chain created an ad to promote its Beyond Meat burger. The ad debuted at the Super Bowl, marking the first time that a vegan meat ad had aired during the Big Game.
Vegan Burgers Bringing in Big Bucks
More major chains are realizing the worth of plant-based options on their menus. A&W Canada added Beyond Meat to its menu last year. The fast-food chain credited the burger for its 10 percent sales rise, with some restaurants reporting that they were selling more plant-based burgers than beef ones.
Burger King experienced a sales spike of 28 percent following the launch of its Impossible Whopper, which features plant-based meat made by Impossible Foods. Burger King’s competitor McDonald’s — which has not yet added a vegan meat burger option in the U.S. — only saw a 2 percent growth in the same period.
The number of unique customers dining at Burger King jumped up by 15 percent in the month that it launched its meat-free burger.
“We’ve learned that we’re reaching a brand new guest, an incremental guest, that we hadn’t touched prior to launching it,” Owen Klein, VP of Global Culinary Innovation at CKE, said to Bloomberg. “Since late 2018 when we launched, we’ve sold over 4 million Beyond patties at Carl’s Jr., and a lot of them were to new faces that didn’t frequent Carl’s Jr. prior to that launch.”
Hardee’s will start selling the Beyond Thickburger and Beyond Sausages on October 28.