IKEA is developing realistic vegan meatballs | image/IKEA
News Editor, LIVEKINDLY | New York City | Contactable via: kat@livekindly.co

A new IKEA vegan meatball is in the works. The Swedish furniture giant announced today that its new plant-based based meatball will look and taste like traditional meat.

IKEA first introduced its vegan veggie balls in 2015, consisting of a vegetable-forward blend of chickpeas, green peas, carrots, and carrots. The company is working with leading industry suppliers this time around to develop a more realistic vegan meatball.

“It is a really exciting industry! Looking at the quality of the products that we have been tasting I am looking forward to serving a delicious plant-based meatball made from alternative protein at IKEA. I hope that the many meatball lovers out there will like it as well,” Michael La Cour Managing Director at IKEA Food Services AB, said in a statement.

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IKEA is developing new vegan meatballs | image/IKEA

IKEA and Sustainability

Sustainability is part of IKEA’s core mission. The company launched its Environmental Action Plan in 1992, championing a framework that uses minimal materials, packaging, and energy.

Vegan food has also become part of IKEA’s sustainable ethos. The largest-ever food production analysis, published last June in the journal Science, a plant-based diet is the most efficient way to combat climate change. The EAT-Lancet Commission published earlier this year detailed how eating fewer animal products is necessary to create a healthier, more sustainable food system.

“We see a growing demand from our customers to have access to more sustainable food options and we want to meet that need,” La Cour continued. “Our ambition is to make healthier and more sustainable eating easy, desirable and affordable, without compromising on taste and texture.” 

Over the past few years, IKEA has taken steps to increase its sustainable plant-based food options. The chain’s vegan veggie dogs were met with high customer approval following last summer’s launch. Other options include vegan seaweed-based caviar, dairy-free oat milk smoothies, and vegan soft serve ice cream, which launched in Europe this month. The chain plans to introduce the dairy-free ice cream globally.

IKEA is still in the process of developing the recipe for its new vegan meatballs, with customer-facing tests planned for early next year. The brand hopes to launch it globally at all restaurants.


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IKEA Is Launching Even Meatier Vegan Meatballs
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IKEA Is Launching Even Meatier Vegan Meatballs
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Swedish furniture giant IKEA is launching new vegan meatballs; the company is working with top industry suppliers to make the new realistic plant-based option.
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LIVEKINDLY
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