IKEA Launches ‘National Vegan Month’ Campaign

IKEA has launched a new vegan food deal in its UK restaurants in honor of “National Vegan Month.”

In all of its UK restaurants, the Swedish furniture giant is offering IKEA Family Members a plant-based meal, dessert, and a hot drink for £5 for the duration of November.

UK nonprofit The Vegan Society founded National Vegan Month — also known as World Vegan Month. It started with World Vegan Day, which was first celebrated in 1994. Over the course of 25 years, this evolved into World Vegan Week, and then World Vegan Month.

The company offers a range of vegan meals, including a Root Vegetable Tart Tatin and Vegan Parmigiana. It also serves Vegetable and Lentil Soup, and a Sweet Potato, Cashew Nut, and Apricot Tart.

IKEA Won't Sell Meat on Its Christmas Menu This Year
Meat is off the menu this Christmas at IKEA.

IKEA Embraces Sustainable Planet-Friendly Food

IKEA — founded in 1943 — consistently takes steps toward being more sustainable. Earlier this year, it began phasing out single-use plastics, like stirrers, from all of its cafes. Its goal is to remove all single-use plastics by 2020.

It’s also trying to make its food menu more planet-friendly. In its bistros, it serves veggie hot dogs, and in its restaurants, 50 percent of all of the hot meals served are meat-free. It has even completely removed meat from its Christmas menu.

Earlier this year, IKEA UK announced its festive menu for 2019 would not only be turkey-free, but also completely vegetarian. Instead of traditional meat fare, it will offer its Root Vegetable Tart Tatin and a Brie and Cranberry Open Tart. It will also offer vegan mince pies and plenty of veggies, including Brussels sprouts.

The furniture company said in a statement, “as part of our commitment to supporting our customers to live healthier and more sustainable lives, we have decided to launch our first-ever ‘Meat-Free Christmas’ in our restaurants.

“We know that Christmas dinners are an important part of the festive season, and we really want to encourage our customers to try something new this year,” it added. “Both our meat-free dishes are packed full of flavor, to showcase how more sustainable options can be just as tasty.”