Five-time Formula One World Champion, vegan athlete Lewis Hamilton, has teamed up with Tommy Hilfiger to launch a streetwear line with dozens of cruelty-free products.
The new TOMMYXLEWIS collection features 49 items, including hoodies, joggers, shorts, denim jackets, t-shirts, bags, hats, shoes, and socks.
Hamilton brings his “distinctive aesthetic” to the American fashion brand, Tommy Hilfiger writes online, for a “bold collection of streetwear with an urban edge.”
Not all of the products are vegan-friendly (the line includes a sweater made with wool), but a majority are made without the use of animal products.
The collaboration produced a pair of vegan men’s sneakers. The shoes, which are a “marshmallow” color, are made with faux leather, recycled mesh, and rubber. They feature a retro high-top shape and touch fastener straps, giving off a “lively ’80s streetwear energy.” The footwear comes complete with a Hamilton monogram embroidery on the strap.
Vegan black and pink contrast panel trainers are also available, featuring soft panels and chunky soles. The shoes are made with cruelty-free leather and “feel as good as they look.”
A retro bomber jacket allows Hamilton fans to “cruise the racetrack” in style. The item is made of polyamide – a synthetic vegan polymer – and features a reversible contrast lining. Cruelty-free sweatpants, made with cotton, are also available. They include ankle cuffs and a “striking” logo tape down the legs.
Lewis Hamilton and Veganism
Hamilton adopted a plant-based diet in 2017 after watching “What The Health,” a documentary that studies the connection between diet and disease. The driver said that ditching animal products helped him feel “the best I’ve ever felt in my life,” adding that he could never go back to eating meat.
Since the switch, Hamilton has become more interested in the ethics of veganism. He has used his platform to speak out about various animal welfare issues, using Instagram – where he has 11 million followers – to raise awareness about topics close to his heart like whale and seal hunting. Earlier this month, Hamilton shared a photo of a donkey pulling a cart online, saying that the image “gives me so much pain in my heart.”