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Cruelty-free beauty brand Lush has just released a vegan line of Easter-inspired bath and shower products. Fans of Lush’s last Easter collection will see some old favorites as well as many new items.

Lush has described its new limited-edition Easter range as “fun, colourful inventions that will bring out your inner child with their whimsy and uplifting ways.” 

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Most of Lush’s popular bath and beauty items do not contain animal products. The brand is also well-known for its dedication to fighting animal testing , and for campaigning against the farming and trading of fur. The company celebrates the achievements of others who are working to find alternative options to testing on animals in an annual celebratory campaign. The Lush Prize goes to the most influential people in areas such as science, research, and campaigning. This year, the Lush Prize winners were given a share of £330,000.

Previous research shows that a majority (72%) of consumers believe testing on animals is “inhumane or unethical”. Further, a recent study revealed that testing on animals for human reactions is only effective 40 to 60% of the time.

With veganism rising by 600% in the past three years, customers continue to seek out brands adding vegan-friendly products to their lines. Data suggest that companies who neglect to do this are missing out on sales.

The new Lush line consists of sixteen vegan, handmade, and packaging-free products, including bath bombs, bubble bars, shower creams, and soaps with prices starting as low as $4.95. The Golden Egg contains seven bath products from the Easter collection and a few year-round best-sellers for $45.95


Image Credit: Lush