Cruelty-free beauty chain Lush has launched naked vegan emoji bath bombs for Valentine’s Day.
The X-rated packaging-free collection includes a “cheeky” peach bath bomb made with grapefruit as well as a “steamy” aubergine bath bomb (made with “tongues planted firmly in cheeks”). Also in the collection is a “lustre-filled” lavender oil unicorn horn bubble bar, and a “sensual” sandalwood Open Your Heart bubble bar.
A “Love Island” body scrub is also available – named after the popular dating show that dominated UK screens last summer – as well as an “American Pie” naked body conditioner, a Big Banana massage bar, and a ylang-ylang bubble bar, shaped like the number six – “Whichever way you look at it, someone’s always happy!”
“Going naked is always better, especially when it comes to Valentine’s Day,” states Lush in a press release. “If you want to spread your love a little further and show some care to the environment this year, these packaging-free products are the perfect pick.”
Lush’s Naked ‘Cosmetics Revolution’
Outside of its new limited-edition Valentine’s Day collection, Lush offers a number of vegan naked products. In 2018, the chain launched the world’s first plastic-free vegan highlighter in ten different shades, as well as 40 refillable naked lipsticks, plastic-free soaps, jelly bombs, and solid foundation.
According to the brand’s website, Lush is leading a “cosmetics revolution” with its naked products. It even opened two entirely plastic-free stores last year in Milan and Berlin.
“[We’re] taking innovation to the next level with groundbreaking product inventions and a new approach to packaging,” it notes. “Lush are pioneering new materials and methods to create compostable, recyclable or refillable packaging where we have to, and going naked where we don’t.”
The brand doesn’t stop at cosmetics. In a bid to encourage consumers to reduce plastic use in every part of their lives – not just in their makeup bags – Lush opened a plastic-free vegan coffee shop pop-up in London last August, offering free coffee and ice tea to anyone with a reusable cup, and selling its own version for those without.
Michael O’Brien, the Lush Soho studio manager, said, “Beyond cosmetics, there are habits we can break and simple changes we can make to reduce or remove single-use plastic from our lives.”
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