Domino’s Australia is launching three vegan meaty pizzas.
Each pizza is topped with “mouth-wateringly good” plant-based beef, the chain stated in a Facebook post.
The post reads, “you’ll be able to try plant-based Beef & Onion, Beef Loaded Burger, and Beef Taco Fiesta pizzas. Which flavour do you NEED to try first?”
The chain already offers four vegan cheesy pizzas — the Vegan Avocado Veg, the Vegan Margherita, the Vegan Spicy Trio, and the Vegan Summer BBQ — but the new options are the first to feature plant-based meat.
Customers are excited about the new vegan beef, which is made with soy. One Facebook user commented on the post, “so good to see a popular fast food establishment have so many options and cater for everyone’s dietary preferences. Good job [Domino’s].”
The pizza chain responded, “we believe everyone should be able to enjoy pizza!”
Another added, “[Domino’s] taking the lead in the pizza industry! [Thank you] so much for making more plant-based options.”
The chain doesn’t stop at offering vegan pizza. It also offers vegan cheesy garlic bread.
Nick Knight — Domino’s Australia and New Zealand’s CEO — said in a statement last year, “[the] popularity of, and demand for, vegan products has increased considerably over the years. At Domino’s, we’re always hungry to be better and want to deliver the changes customers are asking for.”
“We’re all about providing choice for our customers and want to give people options to suit their diet, which is why we are excited to expand our vegan offerings,” he added.
Australian Restaurants Embrace Vegan Food
Domino’s isn’t the only chain in Australia to add vegan options to the menu. Earlier this year, Jamie’s Italian announced the launch of more than 20 meat-free dishes, a number of which were vegan. Movie theater chain Event Cinemas debuted vegan choc top ice creams back in April, and last year, Hungry Jacks began selling vegan cheeseburgers.
Even McDonald’s has revealed it will soon launch more veggie options in the country. A spokesperson for the fast-food giant said, “we understand there is a rising demand for vegan and vegetarian options and we are always open to suggestions from our customers.”
Domino’s new vegan meaty pizzas will launch in September.