Updated on April 16, 2019. Fast-casual restaurant chain QDOBA Mexican Eats is launching vegan Impossible meat at more than 730 locations.
The plant-based Impossible meat is seasoned with tomatoes, garlic, smoked chilis, paprika, and diced red onion, according to the Detroit Free Press. Two meal options are available: the QDOBA Impossible Bowl, which consists of cilantro-lime rice, with cheese, pico de gallo, and guacamole; and the QDOBA Impossible Taco, featuring red onions, cilantro, and salsa verde.
The Impossible meat launch follows a successful test at 60 locations across Michigan in Detroit, Flint, Lansing, and Traverse City last February. Impossible Foods said that it chose the location for the test because the southeast part of the state has some of the strongest Impossible meat sales in the nation outside of NYC and California.
“During our test, we quickly learned that consumers loved our unique take on Impossible, making it an easy decision to launch nationally,” said Jill Adams, vice president of marketing for QDOBA.
Vegan at QDOBA Mexican Eats
Like other Mexican-inspired restaurant chains – Taco Bell, Chipotle, and Moe’s – it’s easy to order a vegan meal at QDOBA. Tacos, burritos, or bowl made with corn and flour tortillas, black or pinto beans, brown or cilantro-lime rice, fajita vegetables, grilled veggies, potatoes, guac, and most of the salsas are all vegan.
Where Can You Get the Impossible Burger?
The Impossible Burger originally debuted in high-end restaurants but has slowly become more readily available to mainstream consumers. Last summer it launched in White Castle, the nation’s first fast food restaurant, after a successful trial where some locations sold as many as 300 meatless sliders a day.
A new formula, dubbed the Impossible Burger 2.0, recently debuted at the tech-centric Consumer Electronics Show in Las Vegas. The burger is now gluten-free and contains as much protein as ground beef. The Impossible Burger is expected to launch in grocery stores later this year.
QDOBA will begin offering vegan Impossible meat at select locations in Brooklyn, Denver, and LA starting April 23. The nationwide roll-out at more than 730 locations will kick off on May 28.