Mr Kipling’s Treacle Tarts are vegan and you can buy them in the UK.
The bakery giant — known for its “exceedingly good cakes” — has sold pies and other baked goods for more than 50 years.
While a traditional British treacle tart contains both dairy and eggs, Mr Kipling’s version is plant-based. It’s not the only vegan option available from the brand. Mr Kipling’s apple and blackcurrant pies are also free from animal products, as are its jam tarts and some seasonal items, such as winter fruit pies.
Several other brands and chains offer vegan cakes and baked desserts. The Co-Op offers custard and jam doughnuts, bakery chain Cake Box launched three vegan cakes earlier this year, and Gü recently began offering dairy-free versions of its signature cheesecakes.
Consumers are looking for more vegan dessert options; according to a study by Sainsbury’s, 91 percent of Brits now identify as flexitarian and are attempting to eat more plant-based foods for the environment and for health reasons.
Premier Foods plc — the parent company of Mr Kipling– has also announced plans to produce a line of vegan food products including cakes, baked goods, and soups under the name Plantastic. The move is in response to “current consumer trends.”
CEO Alistair Murray made the announcement in the company’s annual financial results.
“The Group plans to launch a fresh new brand ‘Plantastic’,” explained Murray. “Under this exciting new brand, the Group will launch a cross-category range of products using plant-based ingredients, targeting the growing trend of consumers looking for plant-based and vegan products.”
“The products are planned for launch during the course of this financial year in the Desserts, Cake and Soup categories,” Murray continued. “In terms of the supply chain, these products will be sourced from a combination of in-house manufacturing and co-manufacturer partners.”
Murray has also announced that Premier Foods will be exploring healthier options, in general, this year. “The Group is committed to developing ‘better for you’ choices across its portfolio,” said Murray. “This means providing a meaningful reduction in sugar, salt, fat or calories; or options such as gluten-free.”