Laila Ali, daughter of boxer Muhammad Ali, has launched a line of vegan cleaning products at Walmart.
The brand draws inspiration from Ali’s Emmy award-winning series on Oprah’s OWN Network, “Home Made Simple.” On the show, Ali and experts work together to help solve real home and design challenges.
Called Home Made Simple, the vegan cleaning product line features hand soap, all-purpose cleaner, fabric softener, laundry detergent, and hand soap. The products are made from at least 95 percent plant-derived ingredients.
“I am someone who is all about having products in my home that are safe for my family. I live for the environment,” Ali told BLACK ENTERPRISE. “There are a lot of products that actually work, but they are not good for you or the environment.”
Made by Procter & Gamble, which does not test on animals except when “required by law,” the line is free from parabens, phthalates, phosphates, and dyes. Laundry detergent and fabric softeners are made from at least 25 percent recycled plastics.
“I haven’t been the face of many brands because, first of all, they have to be something that really resonates with me and feels true to me,” the now-retired undefeated boxing champ continued.
She added that, like her father, she’ll only support things that don’t conflict with her values. She said, “it has to be something that I would use, something that I can stand behind, something that I believe in.”
Vegan at Walmart
Apart from plant-based cleaning products, the largest retailer in the US also stocks cruelty-free household brands Seventh Generation and Molly’s Suds.
It carries vegan-friendly makeup lines like Drew Barrymore’s Flower Beauty, Hard Candy, and wet n wild.
For vegan food, there are affordable pantry staples like rice, pasta, frozen vegetables, and canned beans, but also specialty products. Walmart carries plant-based meat brands like Sweet Earth, Tofurky, No Evil Foods, Field Roast, and Upton’s Naturals; dairy-free milk brands include Milkadamia, So Delicious, Good Karma, Elmhurst, and Califia Farms. It’s also a haven for vegan ready meals, yogurt, ice cream, and condiments.
Home Made Simple cleaning products are available at Walmart.