Paramore’s Hayley Williams Launches Colorful New Vegan Hair Paste Range

Want to dye your hair but don’t want to buy a product that was tested on animals? Have you been wanting color in your hair but are too afraid to dye it because of work? Are you not sure where to find vegan beauty products? If you answered yes to any of these questions, look no further than ‘Poser Paste a temporary hair dye created by Paramore’s vegan vocalist Hayley Williams and the goodDYEyoung team.

Poser paste is available in four colors: orange, blue, pink, and yellow. However, the colors are mixable, allowing for new, custom shades. Williams’ goodDyeoung brand is known for its bold, pigmented colors ranging from an electric blue — reminiscent of Ramona Flowers from Scott Pilgrim — to a brilliant pink or purple, so the poser paste will stand out in even the darkest hair.

Williams told InStyle that she made poser paste so that people with traditional, 9-5 jobs could “play around on the weekends and then go back to work without having to bleach or dye their hair right back.”

As with all of their products, poser paste is vegan and cruelty-free, meaning you can get cute without hurting anyone — even your hair will be thankful for the experience, as the products are conditioning and nourishing. goodDYEyoung is in good company with vegan hair brands these days, which are becoming more plentiful these days. Lime Crime and Manic Panic are two other great vegan and cruelty-free brands.

All orders of poser paste will ship on October 16 and can be ordered through the goodDYEyoung website for $17.99 each. Pre-order now to get yours!

Image Credit: Wikimedia Commons