Senior Editor, UK | Contactable via charlotte@livekindly.com

Affordable clothing, beauty, and homeware chain Primark has launched a cruelty-free version of luxury brand Chanel’s £110 Chance perfume.

Priced at £3.50, Love Rose and Love Noir from Primark’s “P.S…” beauty range are packaged in round bottles similar to those used for Chanel’s Chance; they even possess a matching sweet and floral scent.

Primark’s vegan perfumes are not only offered at a significantly lower price point than Chanel’s, but they’re also certified cruelty-free, unlike the designer label, which makes no reference to its animal testing policies on its website.

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Primark’s beauty range was awarded its Leaping Bunny cruelty-free status from Cruelty Free International last year. It was one of the largest undertakings by the anti-animal testing organization, certifying 2,500 products and 7,000 individual ingredients.

In a “proud” statement, Primark said at the time, “Leaping Bunny accreditation at Primark means there’s now even more choice for people looking for affordable cosmetics on the high street that are not only guaranteed cruelty-free but also follow the latest trends and deliver as well as more expensive products.”

Cruelty-Free Affordable Beauty

Primark is one of many brands and retailers offering UK consumers affordable cruelty-free beauty.

One of the country’s biggest supermarket chains Sainsbury’s launched 112 own brand cruelty-free and vegan beauty products at the end of last year, including everything from eyebrow tattoo pens to illuminating drops.

“We’re devoted to developing premium products and providing our customers with a wide range of choice when it comes to our beauty offering,” said Rebecca Wicks, Sainsbury’s beauty buying manager in November. “We want to make cruelty-free makeup accessible for all our shoppers by providing high quality, trend-led products at affordable prices.”

Veggie beauty brands Lush and The Body Shop consistently launch new innovative vegan and cruelty-free products at accessible high street prices, and beauty box subscription service KindLook aims to offer vegan quality cosmetics at affordable prices. The company’s first box was priced at £23.99 for customers, but the contents were valued at around £75.00.

The brand notes, “We understand, it’s difficult to go vegan and cruelty-free with your make-up and beauty routine, but KindLook is here to help you on your journey by offering high quality vegan and cruelty-free beauty products, delivered every month for a fraction of the cost.”


 

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Primark's Cruelty-Free £3.50 Perfume Smells Just Like Chanel Chance
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Primark's Cruelty-Free £3.50 Perfume Smells Just Like Chanel Chance
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Affordable clothing, beauty, and homeware chain Primark has launched a cruelty-free version of luxury brand Chanel's £110 Chance perfume.
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LIVEKINDLY
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