(Updated October 3, 2019). Major UK supermarket chain Sainsbury’s may not be the obvious place to get your hands on vegan and cruelty-free cosmetics. But Sainsbury’s is changing that. The supermarket giant just launched 119 own-brand cruelty-free and vegan makeup products.
The newly revamped Boutique makeup range features everything from vitamin B3 enriched primers, setting powders and foundations to eyeshadow, plumping lip gloss, eyebrow tattoo pens, and illuminating drops.
Speaking to Bustle UK, the Beauty Buying Manager at Sainsbury’s, Rebecca Wicks, explained the revamped and extensive range. She said, “We’re devoted to developing premium products and providing our customers with a wide range of choice when it comes to our beauty offering.”
The products also boast skincare benefits, from hydration to nourishment to brightening and reducing redness.
Every product also has the gold standard Leaping Bunny certification, meaning no animal testing is involved in the development of the products.
And, making cruelty-free beauty accessible to all, the range is affordable, with prices ranging from just £2 to £6. Wicks explained, “We want to make cruelty-free makeup accessible for all our shoppers by providing high quality, trend-led products at affordable prices.”
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We’re giving our beauty ranges a makeover and bringing 1,500 new products into selected stores, including Mane & Tail, Essie, Korres, Dr PawPaw and Burt’s Bees ?we’ve also redesigned our Boutique cosmetics range with new Brow Tattoos, Bronzer Bricks and Highlight & Contour sticks- all cruelty free ?Two stores will have new counters from The Fragrance Shop, and eight will have dedicated beauty colleagues!
According to Mintel’s Global New Products Database, worldwide vegan cosmetics launches have more than doubled over the past five years, with new cruelty-free cosmetics launches representing a 175 percent increase from July 2013 to June 2018. A similar market research report by Grand View Research recently forecasted that the global vegan cosmetics market will reach $20.8 billion by 2025.
Indeed, many popular retailers including Lush Cosmetics are growing their vegan-friendly ranges, with major brands also showing support for cruelty-free cosmetics. For instance, Disney recently teamed up with UK-based beauty brand Spectrum Collections to create a Snow White-themed vegan makeup brush collection. Similarly, in February, cosmetics giant MAC decided to replace the animal hair in its makeup brushes with vegan fibres.
Since then, CoverGirl Cosmetics became the largest makeup brand to earn the Leaping Bunny label, symbolising that the major brand’s entire supply chain is free from animal testing practices.