Vegan dairy brand Silk believes it can convert even dedicated Greek yogurt lovers.
Made from coconut milk, Silk’s Greek yogurt comes in four flavors: Vanilla, Strawberry, Lemon, and Blueberry. It also contains pea protein, which adds 10 grams of protein per serving and helps to give the product a thick texture like the traditional strained yogurt.
Lia Stierwalt, Senior Director of Marketing at Silk, is confident that consumers will want to take the new product home. “Traditional Greek yogurt accounts for about 44% of yogurt sales, and really dominates the dairy category, but no brand to date has really nailed Greek in plant-based until now,” she told FoodNatigator-USA.
“Silk Greek is so thick, you can turn your spoon upside down, and it’s not going to fall off,” she added.
Is vegan yogurt mainstream yet?
When it comes to vegan dairy products, milk is king. It’s a $2.5 billion category that accounts for 35 percent of the plant-based food market and 15 percent of all retail milk sales, according to SPINS data. Despite yogurt’s popularity with consumers, the dairy-free yogurt category is worth a modest $343 million.
But many brands, including Silk, which is owned by the dairy-focused food corporation Danone, are betting that they can win over consumers. Danone launched the vegan yogurt brand Good Plants in 2019 and it owns the dairy-free brand Alpro. Greek yogurt favorite Chobani makes oat milk yogurt. There’s even vegan Go-Gurt now.
Pass the granola, please—now we’re craving vegan yogurt.