Good for People
The superfood bars are available in two flavors: Iced Caramel Latte and Double Chocolate Brownie. The co-founders said they chose pea protein because it compliments many of the bars’ superfood ingredients. These include kale, maca, and monk fruit. “Pea protein is a clean, lean, iron-rich, plant-based alternative that is far less wasteful and leads to zero animal life suffering,” the co-founder explained. Each superfood bar contains six grams of prebiotic fiber, which helps to promote overall digestive health. “Our prebiotic fiber aids probiotic cultures in the gut and benefits good bacteria for healthier digestion. We have good fats from our almonds and cashews—aiding good cholesterol—with good protein and dietary fiber content for lean muscle growth and fat loss, while also feeling satiated,” the co-founder added. But the superfood bars also feature another key ingredient: mushrooms. In addition to including an appropriate balance of macronutrients—proteins, fats, and carbs—the superfood bars contain Lion’s Mane, a nootropic mushroom. Studies have shown that the white fungi has a number of health benefits. These include easing anxiety and depression, improving brain function, and repairing nerve damage.
Good for the Planet
In addition to being healthy for consumers, Impact Snacks’ superfood bars promote sustainability. “As a company, Impact Snacks is willing to sacrifice anything in order to be at the forefront of environmental protections,” Oliveri said. “This feeds our philosophy that everything we produce and provide should be a net-positive for the environment.” Impact Snacks uses home-compostable, certified marine-biodegradable wrappers that Oliveri says costs less than petroleum-based plastics. And he hopes to set an example for others to follow. “We’re pioneering zero-waste materials because we want companies to ditch their linear methods of extraction in favor of a circular economy that feeds back into the environment,” he said. The company says each of its superfood bars produces 0.38 pounds of greenhouse gas emissions. In order to help offset this, Impact Snacks reclaims more than 2.5 times that amount—or one pound—by developing and investing in renewable energy projects. The co-founders say their first project is a solar farm in Jackson, Tennessee.
