Snoop Dogg Just Spent All Day Driving a Vegan Food Truck

Snoop Dogg might have just spend a day driving a Beyond Meat truck.

Beyond Meat Makes IPO History

“Shout out to @BeyondMeat for their IPO today,” he wrote on Twitter.

Beyond Meat became the first vegan meat brand to go public earlier this week, expected to offer 9.75 million shares. Initially priced at $25 per share, the plant-based brand ended at $65, a 163 percent increase in value.

Snoop Dogg’s Beyond Meat truck had to do with the unofficial “Beyond Meat Day.” The El Segundo, California-based company announced a promotion for free Beyond Burgers across various chains carrying the “bleeding” plant-based patty yesterday.

Vegan Meat Goes Mainstream

Beyond Meat’s presence in restaurants has steadily increased over the past few years, ranging from mini-chains like the Queens, New York-based Bareburger to Del Taco and Carl’s Jr. — the latter of which Snoop Dogg is also a fan. The company is best known for the Beyond Burger, a beef-like vegan burger that “bleeds” beet juice.

He promoted the chain’s Beyond Star burgers last February following the Grammys. He also performed at the Environmental Media Association Honors Gala last June against a backdrop of the Beyond Meat logo.

Beyond Meat is served at every Del Taco | image/Instagram

On its initial IPO filing, Beyond Meat credited the support of celebrities like the 47-year-old rapper in helping it succeed.

“We are fortunate to have partnered with celebrities such as Tia Blanco, Leonardo DiCaprio, Snoop Dogg, Kyrie Irving, DeAndre Hopkins and DeAndre Jordan who share our core values. Their organic involvement and interest are helpful to promoting our overall mission,” the brand wrote, referencing its recent partnership with top athletes.

Other celebrity supporters include Shaquille O’Neal, Chris Paul, Victor Oladipo, Lindsey Vonn, JaVale McGee, Harrison Barnes, Malcolm Jenkins, Tennessee Titans player Derrick his wife chef Charity Morgan, “Free Solo” star Alex Honnold, Shaun White, and Luke Walton.

Launched in 2009, Beyond Meat is available in more than 15,000 restaurants, hotels, universities, and more across the globe.