Vegan designer Stella McCartney has unveiled a new “Veg Gang” clothing collection for kids.
Designed to encourage little ones to eat healthy foods, the items feature fashionable groups of fruits and vegetables. For example, one design shows a beet yelling “Beet it!” alongside peas exclaiming “Pea’s Out!” and “Cool” looking broccoli.
Part of the Stella Kids collection, the Spring 2019 Veg Gang range features pants, dungarees, sweaters, shorts, and tops made from organic cotton, recycled materials, and sustainable viscose.
“Palm trees and flowers feature throughout, combined with cool retro moments like stonewashed denim and tie-dye hoodies,” states the Stella McCartney website. “Sporty pieces encourage kids to be active, coming in the form of T-shirts, sweatshirts, bomber jackets, performance wear, and footwear.”
The Spring 2019 line isn’t the first plant-forward children’s fashion range McCartney has released; in June, the designer launched a line inspired by nature, which is still on sale. Suitable for newborns through to the age of 14-plus, the collection features images of bees, snails, and more.
“This season we’ve looked to one of our favourite source of inspiration in designing our kids collection: nature!” stated the Stella McCartney website. “As the conservation of insects far and wide is becoming more important for making our planet healthy and biodiverse, we are encouraging lots of support for our little friends.”
Stella McCartney: a Pioneer of Sustainable Fashion
McCartney is a pioneer of modern fashion, famous for her sustainable and cruelty-free designs. The designer has a whole host of celebrity fans, including supermodel and entrepreneur, Karlie Kloss, singer Ellie Goulding, actor Emma Watson, and the new Duchess of Sussex, Meghan Markle.
In November, LIVEKINDLY reported that McCartney announced she’s “set to launch a United Nations fashion industry charter for climate action.”
The new charter, which McCartney hopes will “ring some alarm bells” in the industry, launched at the climate change conference in Katowice, Poland.
“We really don’t have long now, to change things,” the designer told The Guardian. “But I honestly believe it’s doable – I couldn’t do what I do if I didn’t believe that.”
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