Tarte Cosmetics Debuts Natural, Vegan-Friendly Makeup & Skincare Line

Tarte Eye Shadow

Tarte Cosmetics recently unveiled a new vegan-friendly line of makeup and skincare products called Rainforest of the Sea. The line features nourishing natural beauty ingredients, with a few splashes of vibrant color. Think Amazon goddess meets mermaid — bold, confident, natural, and effortless. And of course, cruelty-free.

Thanks to it’s eco-friendly, plant-based ingredients, Rainforest of the Sea will not only make you look good, but feel good, too. Products are made with Amazonian clay, super fruits, vitamins, minerals, and essential oils. The foil finger paints shadow palette showcases a set of warm-toned eyeshadows created from a blend of algae and marine flower extracts, sunflower seed oil, and vitamin E. These specific ingredients add incredible pigment, reduce the appearance of fine lines and wrinkles, and improve skin’s hydration. In essence, unlike traditional makeup, these products are actually good for your skin. 

In addition to its eyeshadow collection, Rainforest of the Sea includes a wide range of products to accentuate every feature, from bold yet hydrating lipsticks, airy concealers and foundations, gentle cleansers, and even cruelty-free makeup brushes for expert application. The line is set apart by its unique color scheme of cool blues and royal purples. The aquamarine and gold pebbled cases can practically double as an accessory.


Tarte products are never tested on animals, and the company prides itself on its transparency. Each item includes an ingredient list that is easily accessible on the website. Consumers can look up any product to ensure their beauty purchase is not contributing to the suffering of animals.

The brand has continued to grow as they cater to the increasing consumer demand for natural, cruelty-free, and eco-friendly beauty products. With Rainforest of the Sea, Tarte joins the ranks of other popular vegan-friendly beauty brands, such as Kat Von D Beauty, Urban Decay, e.l.f., Lush, and Anastasia Beverly Hills. Look for Tarte among its vegan-friendly counterparts at Ulta, Sephora, and online.

Photo credits: @tartecosmetics/Instagram