It may be July, but Tesco has already got one very vegan Christmas all planned out.
If you’re looking forward to December and thinking well ahead about what you’re going to serve for dinner on the 25th, the UK’s biggest supermarket chain will have plenty of options to choose from.
As an hors d’oeuvre, serve your guests Wicked Kitchen’s festive “turkey” wraps, filled with pea protein and stuffing, or opt for Sticky Chilli Cauliflower or Thai Inspired Butternut, Coconut & Lemongrass Rolls.
For a starter, you could offer pigs in duvets (vegan sausages wrapped in dairy-free pasty), and for the main course, choose from (or combine) a Butternut Squash, Mushroom, and Chestnut Wreath, a Stuffed Butternut, and a Sweet Potato & Red Cabbage Christmas Log. For dessert, there’s vegan Chocolate Torte and dairy-free ice cream.
“We’ve been working hard to make those festive moments simpler and tastier than ever,” said Tesco’s executive chef Martyn Lee in a statement. “From providing a wider choice of vegan and Free From products to twists on those must-have Christmas classics.”
During a launch event for the range, Lee emphasized that there had been no compromise on either the taste or the texture of its festive plant-based food, adding that the idea was to create a range that everybody — including meat-eaters — would enjoy.
Tesco Embraces Vegan Food
Tesco’s vegan festive range is a reflection of the supermarket’s new emphasis on meat-free and plant-based foods.
Earlier this year, the chain revealed it would be increasing its vegan food offerings by 900 percent with a new ready meal range called Plant Chef. The range will bring up Tesco’s total vegan products from 32 to 300.
“Tesco is Smart!,” Derek Sarno — chef and head of Tesco’s plant-based innovation — told LIVEKINDLY. “They’re the most forward thinking retailer on plant-based and committed to making a difference.”
Sarno is also the creator of the chain’s Wicked Kitchen range of vegan sandwiches, wraps, and ready meals.
“It’s my personal mission to make Tesco the plant-based retailer all others can benchmark,” Sarno continued. “That’s how we’re gonna change the world.”