Healthy vegan chocolate Nutella-style spread is here and to answer all your foodie prayers.
The product was launched by food brand Bubble, which aims to provide a “health food paradise where the stale conventions of the old food system are not allowed and transparency is the holy grail,” according to its website.
As well as being plant-based (made of just hazelnut, coconut sugar, and cacao), Hella is gluten-free and organic. Ingredients are sourced from sustainable farms in Italy, Indonesia, and Peru respectively. Because Bubble ships the spread from its own facilities, no shelf life-lengthening preservatives are added to the recipe.
“It’s finally here, the biggest drop of the new year! Bubble’s first ever in-house product has arrived in all its HELLA gooey and chocolatey glory,” Bubble wrote online. “Free from the artificial preservatives of your off-the-shelf hazelnut spread. We’ve sourced ONLY 3 ingredients and milled them together to create a pure, thick, plant-based butter for your guilt-free pleasure.”
The product has proved popular so far. According to PopSugar, Hella sold out in just one week after its release.
The demand for plant-based Nutella is on the rise and companies are working hard to keep up. In August, vegan food brand Vego, popular for its creamy dairy-free hazelnut chocolate bars, announced it was launching a spreadable version of its well-loved treat. The dip is made with whole hazelnuts, hazelnut paste, and hazelnut cocoa cream.
When UK supermarket chain Co-op began selling its own vegan version of Nutella, it took snacking to a new level by packaging the chocolate dip in a squeeze bottle. The nondairy chocolate spread, which is made by Nature’s Store, is free from palm oil – an ingredient widely criticized for its harmful impact on the environment – unlike the Nutella brand.
German company Vantastic Foods created vegan white chocolate Nutella-inspired spread. The creamy, “indulgent and carefully handcrafted” dip is made with almonds and “makes toasts a treat for the palate and the crêpes an unforgettable dessert,” the company said.