Tim Hortons is testing vegan breakfast sandwiches in Canada.
The iconic Canadian fast-food joint is testing vegan breakfast sandwiches featuring Beyond Meat’s sausage patties at a select 60 restaurants across Toronto this week. The test includes two options — the Beyond Meat breakfast sandwich and Beyond Meat Farmers Wrap — as well as the vegan breakfast sandwiches, priced at $4.39; the wrap will be $4.99.
The restaurant chain decided on a test in order to better understand demand for the product.
“We’re going to be able to bring this type of product to more guests than even our competitors are,” Hancock continued. “We’ve got 4,000 restaurants. We’ve got restaurants in some of the most rural parts of the country. There’s folks who want these kinds of alternative protein … but don’t currently necessarily have access to it.”
Hancock noted that Tim Hortons worked with Beyond Meat for over a year to develop its new meat-free menu items.
Beyond Meat Boosting Profits
Beyond Meat is known for its realistic vegan meat products — such as the Beyond Burger and Beyond Sausage — made from pea protein. Earlier this month, the El Segundo, California-based brand made waves when it became the first plant-based meat brand to go public.
Shares jumped 163 percent on the first date, making it the biggest IPO in nearly two decades. Its products are available at more than 12,000 locations worldwide, including U.S. fast-food restaurants Carl’s Jr, T.G.I. Friday’s, and Del Taco.
The launch is similar to A&W Canada’s newest meat-free menu item: a vegan-friendly Beyond Meat breakfast sandwich, unveiled earlier this year. It was a follow-up to its successful Beyond Burger, which was first tested at select locations last June. The plant-based patty outsold traditional beef burgers and sold out in certain locations. A&W Canada later credited its 10 percent fourth quarter sales increase to the Beyond Burger.
“I would say that innovation is the biggest driver of our business. Suddenly, people are attracted by one or the other of the changes and that all adds up to more guests in our restaurants,” said CEO Susan Senegal.
Beyond Meat is boosting profits in restaurants stateside as well. Mexican-inspired fast-food chain Del Taco added Beyond Meat’s vegan beef crumbles to the menu late last April in what Bloomberg called the biggest new product launch in the company’s history.
“Since launching 11 days ago, we are very encouraged by increases in both check and traffic, as this new product platform is bringing in many new or lapsed users and appealing to regular Del Taco guests, who are all eager to sample our Beyond Taco offerings,” said CEO John Cappasola.
Tim Hortons will roll out the new vegan menu item to all locations throughout the country by the end of the summer if the test is successful.