VBites Expands US and UK Range With 10 New Vegan Cheeses
Writer and Editor | Newcastle, Australia | Contactable via: jemima@livekindly.co

Vegan food brand VBites has expanded its range, introducing 10 dairy-free cheeses across the UK and the U.S.

Founded in 1993 by entrepreneur Heather Mills, VBites develops more than 100 products and retails in 24 countries around the world.

Meat-free burgers, nuggets, pizzas, roasts, sausages, and fish are all available from the company, which aims to provide a “wide variety of delicious and healthy meat substitutes to satisfy the most discerning meat-reducer,” its website reads.

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Launched under its brand Cheezly, VBites’ new dairy-free cheeses are also allergen-free.

Edam, Pepperjack, Red Cheddar, White Cheddar, Hard Italian, and Mozzarella are some of the flavors introduced to cater to the growing vegan population, the company said in a press release.

“Just because Veganuary is over, it doesn’t mean you have to stop eating incredible plant-based food all year,” Vbites wrote on Instagram, adding, “We believe in a vegan future.”

VBites recently purchased a 200,000 square foot factory to expand production. The brand is “planning on another 370,000 sq ft due to the ever-increasing demand” for dairy-free food, the press release says.

More people than ever are searching for vegan versions of their favorite dairy food due to the health, ethical, and environmental implications of dairy.

Recent research found that, in the past two years, nearly 30 percent of 18 to 24-year-olds in the UK reduced or cut their dairy consumption.

Other research found that 48 percent of dairy-drinking Americans are now buying both cow’s milk and plant-based milk.

As a result of shifting appetite, vegan cheese brands are seeing growing success. Dairy-free company Violife recently appeared in the top 20 list of best-selling cheese brands, marking the first time a nondairy food has found a place in the list of most successful cheeses. The same brand just launched its first television campaign, which was also one of the first vegan ads to appear on mainstream television.

VBites’ new vegan cheese is available in the UK from Morrisons under its Free From range. The products will soon launch in Holland & Barrett and other independent retailers, as well as unannounced locations across the U.S.


Image Credit: VBites

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VBites Expands Range With 10 New Vegan Cheeses
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VBites Expands Range With 10 New Vegan Cheeses
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Vegan food brand VBites has expanded its range, introducing 10 dairy-free and allergen-free "Cheezly" cheeses across the UK and the U.S.
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