Community Coordinator | Wellington, New Zealand | Contactable via nadia@livekindly.co

Artisan vegan food company, Field Roast, is launching two “New Family Classics”: Chao Mayo and Chao Buttery Spread.

Field Roast describes the Chao Mayo as “[s]mooth and balanced vegan mayo. with our signature Chao cultured tofu and expeller-pressed safflower oil.”

The Chao Buttery Spread is “[p]remium quality, vegan buttery spread with a touch of sweet coconut cream.” Both new products are free of animal products and gluten, and the Chao Buttery Spread is soy-free.

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Last month, Field Roast announced the release of three Chao cheese dressings: Bold and Tangy Thousand Island, Classic Caesar, and Cracked Peppercorn Ranch. The name “Chao” is derived from an aged Asian culinary tradition involving fermenting tofu. In addition to its expanding Chao Creamery division, the brand also is making a variety of vegan meat products, including sausages, stuffed roasts and loaves, deli slices, burgers, appetizers, and frozen entrees.

“[T]oday our ever-expanding line of Chao Creamery products give homage to the flavorful plant kingdom and celebrate umami at its finest, using Chao as an important ingredient,” states Field Roast about its Chao creamery, that launched in 2003.  

Instead of making fake dairy products that mimic the traditional flavors found there, we have innovated new flavors to delight and inspire you, and extend that to creamy spreads, sauces, and dressings.”

The vegan mayo market is thriving. Leading the market is JUST, formerly Hampton Creek, and Follow Your Heart, with products JUST mayo and Veganaise, respectively. Innovative company Rubies in The Rubble launched a vegan mayo product alongside the egg-free condiments earlier this year, with a competitive edge as it aims to reduce food waste.

A report published last year concluded the vegan mayonnaise market is expected to “Grow Exponentially” in coming years, due to a “growing health consciousness among the consumers.”

Recent data revealed half of America’s diet-related greenhouse gas emissions would be eliminated if just 20 percent of Americans went vegan. If the country is to be a part of a global collective and spearhead the way to a cleaner future, a shift toward a predominantly plant-based diet is proving necessary. 


Image Credit: Field Roast