A new study by Deliveroo Hong Kong reveals vegan food orders are on the rise.
As of May, the delivery service says vegan food orders in the region have skyrocketed by 104 percent compared to the last year.
The study also found that many of the restaurants listed with the delivery service have increased their plant-based menu options as a result. The number of restaurants offering vegan food on their menus has soared from 80 to 266.
“There has never been a better time for healthy eating in Hong Kong, whether you’re a full-time vegan or a part-time plant-based food fan,” Brian Lo, general manager of Deliveroo Hong Kong, told MarketingInteractive.
He continued: “It’s clear that Hongkongers have a taste for more vegan options, and Deliveroo is more than happy to oblige as we’re always looking to innovate and provide more diverse takeaway eating options on our platform.”
Hong Kong Goes Meat-Free
Meatless diets are becoming increasingly popular in Hong Kong. A survey by Green Monday—an organization that advocates for plant-based living in Hong Kong—found nearly a quarter of the population adhered to a flexitarian diet.
The study also revealed 70 percent of the Hong Kong residents surveyed were willing to try flexitarianism by eating plant-based meals once a week.
A number of Hong Kong restaurants and eateries have been adding more vegan options to their menus in order to keep up with the growing demand for plant-based foods. Pizza Express Hong Kong launched a vegan egg pizza last summer. Three of the region’s top hotels—Hotel ICON, Intercontinental Grand Stanford Hong Kong, and Grand Hyatt Hong Kong—also expanded their plant-based offerings by including Impossible Foods’ “bleeding” Impossible Burger to their menus.
Veganism has also grown in popularity in China due to its numerous health benefits. In order to cater to the growing demand, a number of companies have also begun launching vegan products in the country.
Following a successful trial of its vegan nuggets at three KFC locations in China, Cargill announced it would be rolling out an entire range of plant-based products throughout the country.
Starbucks China also upped its vegan food game. The popular coffee chain added five Beyond Meat products to its lunch menu in more than 3,000 of its China locations. The new menu items include three pasta and lasagna dishes and two dishes that contain vegan pork by the Hong Kong-based Omnipork. The plant-based meat producer was started by Green Monday’s founder David Yeung.
Omnipork recently launched two new plant-based meat products: vegan pork shoulder and vegan luncheon meat that resembles Spam.