Vegan NBA star Kyrie Irving joins Shaquille O’Neal, Shaun White, Alex Honnold, and Lindsey Vonn as Beyond Meat investors and ambassadors. He also stars in the company’s new GO BEYOND campaign.

Procter & Gamble, the largest personal care company, has partnered with Humane Society International as part of the #becrueltyfree campaign. The company will end animal testing in its brands – including Gillette, Old Spice, Herbal Essences, Olay, and Pantene.

Baskin Robbins heirs John Robbins and Ocean Robbins reveal why they left the ice cream industry in pursuit of educating the public on the health benefits of plant-based eating.

Aldi launches vegan chocolate eggs for Easter, Moo Free offers a range of vegan eggs, and Mummy Meagz has created a vegan version of Cadbury-style creme eggs.

Skittles Chewies, a naked version of Skittles (a vegan candy), are popular in the UK and are expected to launch soon in US markets.