Vegan Brand Oumph! To Launch in Lidl Sweden

Vegan Brand Oumph! To Launch in Lidl Sweden

Popular vegan meat brand Oumph! is now available in Lidl supermarket locations throughout Sweden, the brand announced yesterday. The move comes as part of its European expansion plans.

“We are thrilled that Oumph! will be available at Lidl in Sweden, which will allow our popular products to reach a growing number of people who enjoy good, plant-based foods”, Carl Montelius, Sales Director at Oumph! said in a statement.

“We see the launch with Lidl Sweden as a part of our expansion plans both in Sweden and in Europe.”

Lidl Vegan Offerings

The supermarket will initially carry four Oumph! brand products including Pulled Oumph!, Grilled Spiced, Thyme & Garlic, and Kebab Spiced. The vegan meat range will be stocked in the freezer sections.

Lidl is the leading supermarket chain throughout Europe with more than 10,000 locations and over 180 located in Sweden. It’s the fourth largest supermarket chain in the world. Like other leading chains throughout Europe, Lidl is regularly increasing its vegan offerings.

Oumph!’s Vegan Meat

The vegan meat brand is a subsidiary of Food for Progress, a Sweden-based company with a focus on climate-friendly foods.

The award-winning Oumph! is now on offer in a second menu item at the UK-based Thai restaurant chain Busaba. The Vegan Weeping Tiger Jay feature Oumph! strips marinated in a soy and ginger sauce with green beans, spring onion, Chinese chives, and red chilli. It’s also in the chain’s Thai Soyamari.

“I am delighted that Busaba now feature two Oumph! dishes on their menu, it is fantastic news that such an exciting restaurant group like Busaba are catering to the ever-increasing number of vegetarians, vegans and flexitarians by creating delicious dishes with Oumph!”, Dave Smith, Head of UK Foodservice at Oumph!, said in a statement.

Oumph! has skyrocketed to success across Europe, landing placement in supermarket chains including Tesco, the UK’s largest supermarket. It has been steadily increasing its presence across Europe, particularly in the UK where its been selling out and winning awards.

Since launching in 2015, Oumph! has received recognition and awards including 2018’s Food Matters “Best New Food Product of the Year,” “Best Vegan Meat,” and a Gold Eating Out Award for its foodservice offerings.