San Francisco-based clothing company Everlane has launched a new vegan jacket called “the Puffy Puff.”
Made from 32 recycled water bottles, the jacket is so popular that the original waitlist had 38,000 people queued up for the launch.
Everlane – known for its commitment to “radical transparency” in regards to its pricing and factories – announced last October that it plans to eliminate virgin plastic from its products by 2021.
To kick off the initiative, the brand introduced its first line of clothing, featuring nearly 100 percent post-consumer materials, called ReNew. The range includes pullover fleeces, half-zip puffer jackets, and the popular Puffy Puff jacket.
“Our coziest solution to winter—and to plastic waste,” says the website. “This extra-puffy puffer has a boxy, relaxed fit, a big hood, roomy pockets, and a hidden drawstring waist to cinch in warmth. Plus, it’s made entirely* from our technical, 100% recycled fabric and filled with 100% recycled, high-performance Primaloft insulation. See the story.”
Everlane notes that the zippers and trim are not made from post-consumer materials, however, the company is working towards a solution. The lightweight puffer jacket is currently available in three colors – black, lavender, and surplus (army green) – and retails for $160.
“[Plastic] a really convenient thing, but it’s actually incredibly damaging because once plastic is made, we use it for a second but it lasts forever,” Everlane founder Michael Preysman said at the time of the announcement.
“We’re producing millions of units and every unit that goes out is wrapped in plastic. At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory,” he added, noting that while Everlane is making changes to become more sustainable, it’s a small dent in global plastic production.
“The fact is 500 billion water bottles are produced every year. We’re a very small piece of that,” Preysman said. Everlane expects to upcycle about 100 million plastic water bottles over the next five years.
The company is not alone in creating a more sustainable puffy winter jacket. Earlier this week, outdoor clothing brand The North Face announced that it was re-launching its ThermoBall line of clothing as ThermoBall Eco, featuring fabrics made from recycled water bottles.
Image Credit: Everlane
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