British supermarket chain Waitrose has introduced a packaging-free concept in a bid to reduce plastic waste, The Guardian reports.
Starting this week, shoppers will be able to fill their own containers with a range of products using a refill station at a Waitrose supermarket in Oxford. Hundreds of products have been removed from their packaging to be placed into dispensers, including rice, cereal, pasta, lentils, beer, wine, seeds, and cleaning products.
Packaging-free items will cost up to 15 percent less than their packaged counterparts. The packaging versions will still be available for purchase.
The concept has been used before by independent retailers, however, this marks the first time it is being introduced at a national supermarket chain, The Guardian says.
Waitrose also unpacked 160 fruits and vegetables from plastic wrapping and will sell them loose. The chain has introduced the UK’s first frozen fruit pick and mix and is selling plastic-free flowers and plants.
“This test has potential to shape how people might shop with us in the future so it will be fascinating to see which concepts our customers have an appetite for,” said Waitrose’s Tor Harris in a statement.
More supermarkets are making changes in an effort to reduce plastic use. Morrisons is removing plastic from its produce aisles in 60 locations, selling 127 fruits and vegetables without plastic wrapping. The grocery store chain says the initiative will save 156 tonnes of plastic a year.
Tesco recently made a similar shift, removing plastic packaging from produce like avocados, apples, bananas, carrots, mushrooms, and peppers. UK supermarket chain Iceland aims to be the world’s first plastic-free supermarket by 2023.
Ariana Densham, an oceans campaigner for Greenpeace UK, said that Waitrose’s new concept could go even further than these efforts. “This is a genuinely bold step from Waitrose to trial food dispensers so customers can use refillable tubs and jars. Lots of supermarkets are starting to sell loose fruit and vegetables, but this kind of innovation could spark a refill culture that’s so desperately needed to cut plastics in mainstream shops,” Densham said to The Guardian.
“The top 10 UK supermarkets produce 810,000 tonnes of throwaway packaging each year, so we need to see other major retailers taking plastic reduction seriously and following Waitrose’s lead,” Densham added.
Waitrose is trialling the refillable dispenser concept at its Botley Road store in Oxford for 11 weeks.