British book retailer Waterstones just updated its cafe menu. It now sells vegan cheese and pickle sandwiches.
The sandwiches are made with malted bread and come with dairy-free cheddar, tomatoes, salad leaves, red onions, and pickles.
The new vegan option is available from all Waterstones cafes. The book shop also offers vegan cookies, brownies, and Bakewell tarts.
Even Waterstones’ books are adapting to the public’s shifting interests. Waterstones now offers more than 2,000 books with the word “vegan” in the title. Last year, it offered less than 1,000.
Brits are becoming increasingly interested in plant-based living. Leatherhead Food Research found that 40 percent of Brits are reducing their meat intake whilst 35 percent have at least one meat-free day a week. Research commissioned by the British Takeaway Campaign discovered that orders of vegan takeaway food in the UK went up by 388 percent between 2016 and 2018.
Vegan Sandwiches in the UK
Plant-based sandwiches are taking over the UK. In October, Boots — the UK’s leading pharmacy-led health and beauty retailer — introduced three vegan Christmas sandwiches: the Vegan Christmas Feast, the Vegan Smoked Salmon and Cream Cheese, and the Vegan Christmas Market sandwich.
British high-end department store chain John Lewis recently launched a vegan cheese ploughman’s sandwich at its cafes. The sandwich boasts chunky pickles, lettuce, tomato, and egg-free mayonnaise.
Waitrose now sells grab-and-go vegan smoked salmon sandwiches and Morrisons has meat-free BLT sandwiches.
Cafe chain Pret a Manger recently launched vegan versions of its most popular sandwiches. Four new sandwiches are available under the Vegan Classics range: a vegan tuna baguette, a BLT, an egg mayo baguette, and a hoisin duck wrap. The new items are available at Veggie Pret locations.
She added, “We’re excited for everyone, (vegans and non-vegans alike), to try The Vegan Classics – and to see if they can tell the difference between the new vegan recipes and the originals!”