You don’t have to drive to the grocery store to buy plant-based meat. Beyond Meat will deliver straight to your door.
In an effort to make vegan meat accessible for all, the company launched a new e-commerce site. According to Beyond Meat, the site gives its customers “unparalleled access to a vast portfolio of signature plant-based meats.”
The direct-to-consumer site features the company’s plant-based ground beef and sausages in a variety of new options. These include mixed product bundles, bulk packs, trial packs, and more.
The new site follows Beyond Meat’s expansion into more than 26,000 U.S. retail outlets, including Walmart, Target, Kroger, and Whole Foods. The company’s vegan meats are also available in club stores like Sam’s Club and Costco.
Beyond Meat Becomes More Accessible
The California-based vegan meat producer’s launch of a direct-to-consumer site comes amid the coronavirus pandemic. Since many restaurants are still closed or offering limited service, many have turned to online shopping for their groceries.
According to Statista, an online portal for statistics, the end of May saw a 24 percent increase in the number of people buying food and drinks online.
Amidst the outbreak, the company saw its U.S. supermarket sales triple in the second quarter of 2020. After spending nearly $6 million repackaging its products for sale in grocery stores, it was able to increase its sales by 194.9 percent.
Research shows Beyond Meat is one of the top vegan meat choices for consumers. According to SPINS data ending July 12, the company was the number one brand in the refrigerated plant-based meat category. It owned the top four selling items of all of the plant-based meats.
In June, the company took on the meat industry by slashing the prices of its vegan meat products. It launched limited-edition value packs in several major retailers. Ethan Brown, the company’s CEO and founder, said in a statement: “This forward-looking pricing represents an important milestone along our journey to make Beyond Meat more accessible to all consumers.”
Mark Nelson—the company’s CFO and Treasurer—told investors that Beyond Meat’s goal is to match conventional meat prices by 2024.